Are Facebook ads that appear in your news feed worth it? It’s particularly intriguing because you may sometimes feel like they are too annoying. They can work miracles; therefore, if you own a business, you should consider investing in FB ad tracking software-AdBeacon as you could get a considerable return.
But the question is, are Facebook ads really worth it? Let’s find out as we discuss the incredible benefits of Facebook Ads.
1. It’s a valuable strategy for increasing traffic from engaged users.
Facebook claimed 2.989 billion users as of April 2023. This social media app has altered how businesses advertise because it is the biggest social media platform. In fact, digital ads (which include Facebook, among other things) accounted for 51% of all advertising spending in the US alone.
Since Instagram was acquired in 2012, a more comprehensive range of users—including a distinct demographic—have seen your Facebook advertisements. With the recent improvements to Instagram that highlight store tabs, your brand may reach a vast audience by combining the two channels.
2. You can accurately target your exact audience.
Facebook offers incredible targeting capabilities concerning granularity. You can easily do targeting, in terms of location, language, connections, age ranges, hobbies, and demographics. You can even go after the supporters of your rivals.
You can use targeting tools to go further and even can stack and combine them to ensure that people who aren’t part of your target market are removed. This is crucial! The quality of the audience matters more than the quantity. The goal here is conversions. Instead of searching for random Facebook users, you should focus on finding potential customers—those most likely to purchase your products and services.
3. It can help you find new leads quickly.
Facebook offers “lookalike audiences” that you may use to target individuals similar to your audience once you’ve identified the ones that convert the fastest. With the help of this function, you can utilize Facebook to identify individuals who are similar to your target demographic and are most likely to make a purchase.
Lookalike audiences can be created using conversion pixels, users who install data from apps, and your Facebook fans. You can specify the size and targeting parameters in even greater detail to ensure that your lookalike audiences genuinely represent your target market.
4. It is much more affordable.
Advertising on Facebook is far less expensive than on more established networks. Think of running ads on TV, radio, billboards, or newsletters -if you want to reach any prospective clients, you may have to invest thousands of dollars. You have no control over who sees your ads or whether they are prospective clients (not to mention that you cannot track the effectiveness of your campaigns).
On the other hand, Facebook allows you to run a campaign with as little as $10 and reach 1,000 people on the same day. Moreover, the best feature is that you specify the precise target market you wish to approach. Therefore, Facebook ad campaigns allow you to quickly and affordably reach potential clients, regardless of the size of your business.
